300 N. Washington St. | Suite 505 | Alexandria, VA 22314

We help you grow through
Strategic Public Relations & Inspired Marketing

MEDIA TRAINING

In our Message Development & Media Training Workshop, we'll craft a compelling story and help you tell it clearly and consistently.

STRATEGIC PUBLIC RELATIONS

Your custom public relations plan supports your firm’s growth goals by highlighting your expertise and reaching the right audiences.

INSPIRED MARKETING

Marketing today is content rich. We write, design, produce and place across print and digital platforms as an integral part of your public relations efforts.

SunStar: Specialists in Financial Services

FINANCIAL SERVICES EXPERTISE

We specialize in promoting mutual funds, ETFs, wealth managers, and banking products through public relations campaigns and marketing.

TRACK RECORD OF SUCCESS

TRACK RECORD OF SUCCESS

Our average client enjoys 100+ interviews/year in top-tier financial publications, online outlets and TV. We know the financial industry and the reporters who cover it.

DEDICATED TO YOUR FIRM’S GROWTH

40% of our clients grew AUM 800% in their first three years. By leveraging your press coverage, your PR program helps "get your foot in the door" with advisors nationwide. 

What Our Clients Say About Us

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COMPREHENSIVE, INTEGRATED PR AND MARKETING

Are you relevant? Credible? Visible? You need a compelling story and ongoing content to be heard.
Our public relations expertise in financial services positions you for growth. You’ll:

  • Earn a reputation as a thought leader in financial services
  • Get the visibility you deserve in top-tier financial and national media
  • Execute integrated content and outreach programs

WATCH VIDEO 

ETFs, Not Your Grandfather’s Mutual Fund

Old marketing strategies may not work. Younger investors want more.

Read our article as featured in MF Wire.

NEW, CONVERSION, EXISTING, SMART ETF MARKETING

ETFs broke records in 2021! Net flows topped $910 Billion in the US, driven primarily by high demand for equity funds, nearly tripling that category over 2020 - and more than 400 new ETFs were launched. Morningstar expects more of the same in 2022. 

Are you ready to compete? 

  • SunStar understands ETFs
  • Our PR programs showcase your expertise
  • We run marketing programs to help you grow
  • Designed to appeal to investors, our websites are also fully integrated with your back office to deliver required data and be compliant
THE SURGE TO PARTICIPATE - AND HOW TO GROW
WATCH THE VIDEO >
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Award Winning Websites

Your website is a window into your process, performance and personality.

Don't settle for an online version of your company brochure or prospectus.
SunStar's web award-winning team will

  • Understand who you are and what your audience needs
  • Write compelling content that tells your story
  • Design and program a comprehensive, responsive site
  • Handle all the details, including compliance
  • Provide secure ongoing hosting 

LEARN MORE 

LATEST INSIGHTS

28
Jun
MF Wire: Communicating in Brutal Markets
Kathryn Morrison, president and CEO of SunStar Strategic, authored an article featured…
27
Jun
Debunking Myths About Cryptocurrency
It seems you can’t turn on a radio or TV these days…
21
Jun
How To Avoid Your Media Interview Playing Out Like You're On Candid Camera
Smile! You're on Candid Camera! Rememember Allen Funt's Candid Camera? Or maybe…
07
Jun
In Times Of Volatility And Uncertainty - Communication Is Key
When the market is particularly volatile and feels fraught with uncertainty investors…