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29
Apr
What To Expect From Your PR Program
If you’ve recently signed up for your first PR campaign and you’re…
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26
Jan
Media Training: More Important Than Ever
The market has been on a wild ride lately with whiplash inducing…
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20
Oct
Media Interview Reprints - Share Your Good News!
Imagine you are the senior marketing executive for a mutual fund family…
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07
Oct
Media Training is Crucial in Any Investing Environment
You’re a busy portfolio manager and your firm tells you to go…
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10
Sep
10 Tips To Help You Get Quoted In Your Next Interview
Tired of those interviews where you're not quoted? Let’s look at how to…
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20
Aug
Why NOT To Avoid That Reporter's Call During Volatile Times
Tough markets take a toll on most funds eventually. Some of the…
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26
Jul
How Do You Measure The Success Of A PR Program?
You've invested both time and money in your PR program. Of course…
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30
Jun
Investing in PR to Grow Your Firm
Hibre Teklemariam, VP and Partner, SunStar Strategic, joins Discovery Data for "The…
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29
Jun
Say This, Not That - Maximize Your Good Press
Have you ever scored a terrific story about your fund in the…
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22
Jun
Successful Media Interviews-Magic or Just Good Training?
Got a print interview or TV segment coming up? We can help…
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14
Jun
Good PR Doesn't Just Happen
There is never a bad time to design and commit to a…
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04
Jun
Creating the Perfect PR Plan: It’s Never Too Late
Planning, reviewing, and executing are all important steps in the public relations…
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26
May
Ready To Add PR To Your Marketing Program?
“Time and money are tight and the budget is stretched thin.” Adding…
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13
May
Are You A Thought Leader?
Have you ever wondered how CNBC or Fox Business selects the fund…
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26
Apr
Turn Customer Referrals Into Customer Advocates - Follow These Tips
Referrals are the lifeline of growing any successful business. But how can…
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16
Apr
Don't Get Tripped Up By Your Non-Verbal Communication
Is your body language contradicting what you're saying? Are your actions or…
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07
Apr
How's Your Communication Strategy?
If the answer is "I don't have one," or "Meh, it's okay,"…
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02
Apr
Practice Makes Perfect – Even When It Comes To Interviewing!
If you’ve never played the piano would you expect to sit down…
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03
Mar
Wire Service Interviews Offer Valuable Opportunities
The notion that wire service interviews are a waste of time is…
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26
Feb
20 YEARS: SUNSTAR CELEBRATES BOB TEBELEFF, VP + PARTNER
Bob Tebeleff joined SunStar in 2001 as an account executive. Today he…
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22
Feb
It's An Interview - Not An Interrogation
Gearing up for your next media interview? It's important to remember that…
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16
Feb
20 YEARS: SUNSTAR CELEBRATES MELISSA MURPHY, EVP + PARTNER
Melissa Murphy joined SunStar in 2001 as an account executive. For many…
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28
Jan
Looking The Part – Dressing For Your Media Interview
Does it really matter what you wear to a media interview? Yes,…
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27
Jan
Putting Your PR Dollars To Work
Money is tight and times are strange. Some folks question if now…
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30
Nov
PR In The Time Of Coronavirus
"A robust PR push is more important than ever," SunStar's Melissa Murphy…
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11
Nov
You Don't Need Media Training...Or Do You?
Even though many are still working from home, portfolio managers are busier…
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31
Aug
Case Study: Sparrow Growth Fund
Sparrow Capital Management adds $5 million in new fund assets after only…
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21
Aug
Pro Tip: The Mic Is Always Hot
Whether you are waiting for a media interview to begin or even…
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17
Aug
Media Training - Never Hurts to Have a Refresher
I participated in media training - why do I need it again? …
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07
Jul
Pros & Cons Of PR
Have you considered launching a PR program but you’re wondering “is this…
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30
Jun
Presentation Matters
If you're sitting down for a media interview-weather you're back in your…
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19
Jun
How To Secure An Interview With The National Press
These days, everyone’s looking to catch the media’s attention. Knowing the right…
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05
Jun
Top Tips To Get Through A Difficult Interview
Preparing to manage the unexpected can keep an interview from going "off…
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28
May
Who Are You?
It’s a simple question right? Are you prepared to answer it?
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29
Apr
PR: There's No Time Like The Present
Are you waiting for things to “return to normal” before kicking off…
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21
Apr
Top Communication Tips From Dr. Fauci
Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious…
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17
Apr
15 Ways To Be More Mindful When Communicating
Now that nearly all Americans are working from home, focus on how…
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More...
A Whole New World – Meetings & Media Interviews From Home
The Impact Of COVID-19 On News Media Consumption
Social Distancing? No Problem
Freaky Friday: 13 Fun Facts About Friday The 13th
Talking with the Media in Tough Times
Media Interview Preparation: Go Back To The ABCs
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