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29
Apr
Apr
What To Expect From Your PR Program
If you’ve recently signed up for your first PR campaign and you’re…
26
Jan
Jan
Media Training: More Important Than Ever
The market has been on a wild ride lately with whiplash inducing…
20
Oct
Oct
Media Interview Reprints - Share Your Good News!
Imagine you are the senior marketing executive for a mutual fund family…
07
Oct
Oct
Media Training is Crucial in Any Investing Environment
You’re a busy portfolio manager and your firm tells you to go…
10
Sep
Sep
10 Tips To Help You Get Quoted In Your Next Interview
Tired of those interviews where you're not quoted? Let’s look at how to…
20
Aug
Aug
Why NOT To Avoid That Reporter's Call During Volatile Times
Tough markets take a toll on most funds eventually. Some of the…
26
Jul
Jul
How Do You Measure The Success Of A PR Program?
You've invested both time and money in your PR program. Of course…
30
Jun
Jun
Investing in PR to Grow Your Firm
Hibre Teklemariam, VP and Partner, SunStar Strategic, joins Discovery Data for "The…
29
Jun
Jun
Say This, Not That - Maximize Your Good Press
Have you ever scored a terrific story about your fund in the…
22
Jun
Jun
Successful Media Interviews-Magic or Just Good Training?
Got a print interview or TV segment coming up? We can help…
14
Jun
Jun
04
Jun
Jun
Creating the Perfect PR Plan: It’s Never Too Late
Planning, reviewing, and executing are all important steps in the public relations…
26
May
May
Ready To Add PR To Your Marketing Program?
“Time and money are tight and the budget is stretched thin.” Adding…
13
May
May
Are You A Thought Leader?
Have you ever wondered how CNBC or Fox Business selects the fund…
26
Apr
Apr
Turn Customer Referrals Into Customer Advocates - Follow These Tips
Referrals are the lifeline of growing any successful business. But how can…
16
Apr
Apr
Don't Get Tripped Up By Your Non-Verbal Communication
Is your body language contradicting what you're saying? Are your actions or…
07
Apr
Apr
How's Your Communication Strategy?
If the answer is "I don't have one," or "Meh, it's okay,"…
02
Apr
Apr
Practice Makes Perfect – Even When It Comes To Interviewing!
If you’ve never played the piano would you expect to sit down…
03
Mar
Mar
Wire Service Interviews Offer Valuable Opportunities
The notion that wire service interviews are a waste of time is…
26
Feb
Feb
20 YEARS: SUNSTAR CELEBRATES BOB TEBELEFF, VP + PARTNER
Bob Tebeleff joined SunStar in 2001 as an account executive. Today he…
22
Feb
Feb
It's An Interview - Not An Interrogation
Gearing up for your next media interview? It's important to remember that…
16
Feb
Feb
20 YEARS: SUNSTAR CELEBRATES MELISSA MURPHY, EVP + PARTNER
Melissa Murphy joined SunStar in 2001 as an account executive. For many…
28
Jan
Jan
Looking The Part – Dressing For Your Media Interview
Does it really matter what you wear to a media interview? Yes,…
27
Jan
Jan
Putting Your PR Dollars To Work
Money is tight and times are strange. Some folks question if now…
30
Nov
Nov
PR In The Time Of Coronavirus
"A robust PR push is more important than ever," SunStar's Melissa Murphy…
11
Nov
Nov
You Don't Need Media Training...Or Do You?
Even though many are still working from home, portfolio managers are busier…
31
Aug
Aug
Case Study: Sparrow Growth Fund
Sparrow Capital Management adds $5 million in new fund assets after only…
21
Aug
Aug
Pro Tip: The Mic Is Always Hot
Whether you are waiting for a media interview to begin or even…
17
Aug
Aug
Media Training - Never Hurts to Have a Refresher
I participated in media training - why do I need it again? …
07
Jul
Jul
Pros & Cons Of PR
Have you considered launching a PR program but you’re wondering “is this…
30
Jun
Jun
Presentation Matters
If you're sitting down for a media interview-weather you're back in your…
19
Jun
Jun
How To Secure An Interview With The National Press
These days, everyone’s looking to catch the media’s attention. Knowing the right…
05
Jun
Jun
Top Tips To Get Through A Difficult Interview
Preparing to manage the unexpected can keep an interview from going "off…
28
May
May
29
Apr
Apr
PR: There's No Time Like The Present
Are you waiting for things to “return to normal” before kicking off…
21
Apr
Apr
Top Communication Tips From Dr. Fauci
Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious…
17
Apr
Apr
15 Ways To Be More Mindful When Communicating
Now that nearly all Americans are working from home, focus on how…